"Since achieving a spot on the US Ski Team, I have strived to elevate my visualization skills to successfully compete in World Cup competitions", says Phi-nomenal creator Michelle Roark. "I needed to cover all five of the senses in visualizing the perfect performance-- but I could not smell it! Not to ignore one of the most important senses, Roark sought to find a perfume that would be an inspiring scent for competition. A self-proclaimed perfectionist, Roark was disappointed with commercial perfumes. "They all had a heavy alcohol base and synthetics, that gave me a headache".

Seeking something that would be empowering, all natural, and perfectly balanced, Roark researched essential oils and their associated medicinal purposes. Utilizing her Chemical Engineering background, she combines the features of an all natural carrier base (that is not toxic to the body and lasts longer than commercial perfumes) with precisely the right essences to invoke confidence, focus, and energy. Balancing it all off, Roark applies her mathematical knowledge of Phi to the creation of all Phi-nomenal products (patent pending), resulting in a divinely unique, all-natural, well-balanced product line designed to empower the human spirit.

A Success -- Phi-nomenal's Confidence Natural Perfume Oil and Custom Crystal bottle sold out within a week of being introduced at Eve Boutique in Denver, Colorado. Roark was unaware of the immediate success as she was in Torino, Italy at the time competing in the 2006 Winter Olympic Games. Roark went on to finish the World Cup Season ranked 3rd overall in the World and 1st in the US. Immediately following the end of the World Cup season Roark had the official Phi-nomenal Launching Party where she introduced the rest of the Phi-nomenal Product line.

Back in May, Roark had the opportunity to meet the President and enjoy a formal dinner at the White House.  She also met with Senator Hillary Clinton where she was able to personally present the Senator with some Phi-nomenal Perfume ... after all Phi-nomenal's mission statement includes being the scent of the first woman President of the United States!